We design packages based on knowledge of human perception and previous user experience. We know that packaging is one of the most important element of building brand identity. When we start to design them – of course we focus on the highest quality design, but the most important thing is – we create them with a touch of expericence that will accompany the client during the contact with the product. We know that the first (and most important) impression can be made only once.
We know that you shouldn’t judge the book by its cover, but when it comes to the products on the market – it’s not working really like that. Mostly the packaging decides about the purchase, so it should be sooooo attractive and make people WANT to own your product.